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Building Business Relationships

Learn how to effectively build, maintain, and elevate professional relationships in the construction industry to expand your network, attract new clients, and secure contracts.


  • Access to course material for 30 days.
  • Train with a Pro

  • Spanish Subtitles Available

  • Mobile Access

  • 11 In-depth Lessons

  • Certificate of Completion

  • Practical Resources

Lesson Plan

11 Video Lessons · 1H 29M

  • 1. Introduction

    Jennifer Todd is the president and founder of LMS Contractors and an accomplished industry professional and business owner. In this course, she shares her expertise on building relationships in construction and effectively turning your contacts into contracts.

  • 2. Know Your Business

    The first step to building industry relationships is knowing what you have to offer. Jennifer shares five key questions for understanding your business: what does my company do, what are my qualifications, what is my market, who is my desired client, and what is my differentiator?

  • 3. Be Professional

    Jennifer explains how to establish a professional presence both in-person and online, including maintaining your company website and related email address, plus using a professional office phone number.

  • 4. Leverage Social Media

    Learn how to enhance your construction business on social media professionally by using it consistently. Jennifer takes you through LMS Contractors’ social media pages and explains her content strategy on various platforms.

  • 5. Enhance Your Professional Presence

    Jennifer explains how to both establish and maintain an effective professional presence online, from enhancing your Search Engine Optimization (SEO) to researching competitors in order to stay up to date on your market.

  • 6. Know Your Industry

    Jennifer explains the value of staying on top of industry trends, new building methods, and innovative technology to make you a top competitor and expose you to a wider network of potential clients.

  • 7. Know Your Client

    Learn various methods to learn about and connect with your client base, from performing pre-meeting research to knowing which questions to ask during meetings.

  • 8. Ways to Connect

    Jennifer explains multiple effective methods to communicate with contacts, whether you’re cold-emailing a potential client or you’re a contractor waiting for a response on a bid.

  • 9. Build Trust

    Trust forms the foundation of all good relationships, both professional and personal. Jennifer gives her tips for building trust with contacts, like being at the job site early and showing authenticity in your interactions.

  • 10. Grow the Relationship

    Learn how to showcase your value to your network, from sharing tips and tricks of the trade on LinkedIn to promoting your apprenticeship programs.

  • 11. Conclusion

    Expanding your network is critical to building your business, but maintaining your existing relationships is equally important. Jennifer emphasizes how creating solid relationships all around will serve you both professionally and personally within the construction industry.

Key Topics

  • Relationship management

  • Construction SEO

  • Social media marketing for construction companies

  • Digital marketing for construction companies

  • Construction marketing

  • Professional presence

4 Out of
5 stars

Overall rating of 3 students

Team Pricing
> 6 seats
Save $5 per seat
$70 per seat

Common Questions

  • What is MT Copeland?

    MT Copeland helps you further your career in the building industry with expert-led online education that will make you a better, smarter tradesperson.

    Our training courses give you a foundation in construction fundamentals and trade skills with real-world applications and best practices to help you grow on the job.

  • What do courses include?

    Online courses include professionally produced videos taught by leaders in the trades and supplementary learning material such as quizzes, assessments and downloadable materials to help you acquire new skills. Watch anywhere, always at your own pace. We keep lesson videos short so they’re easy to watch after work or on your lunch break. You can finish a course in one sitting, or space it out over a week or two.

  • Can you learn with MT Copeland outside of the u.s.?

    Yes! You can take MT Copeland courses from anywhere in the world. Our courses are online, so if you have access to the Internet, you can watch our training videos. Courses are taught in English, with English captions and Spanish subtitles available.

  • Where did the name MT Copeland come from?

    MT Copeland was named after a legendary educator who promoted the idea that training in a specific trade paired with a knowledge of general business principles opens up a whole new world of career possibilities. We believe in the same powerful combination of skills and knowledge.

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